Speech by Alderlady Iona Kritzinger at the District Export Campaign
21 July 2023
The Western Cape Department of Economic Development and Tourism is rolling out a province-wide Export Awareness Campaign. Today it is the Garden Route’s turn. Alderlady Iona Kritzinger delivered the official welcome at the event. The programme includes the Provincial Growth for Jobs Strategy, Export portal, complexity mapping tool, existing commodities, and presentations by various DTIC, IDC, SEDA, SEFA, DoA and Exporters Club.
One critical goal of the Growth for Jobs Strategy of the Western Cape is to, by 2035, ensure that the Western Cape will be an R1 trillion inclusive economy and in percentages, it means growing at between 4% and 6% per annum. This will be achieved by enabling a competitive business environment in which growth is driven through business exploiting opportunities. We have to triple exports by 2035!
Speech at the Export Awareness Dialogue by Alderlady Iona Kritzinger on 21 July 2023
Distinguished guests, delegates, and fellow colleagues,
On behalf of the Garden Route District Municipality, I extend a warm welcome to each and every one of you gathered here today for this crucial session on broadening our understanding of exporting and the opportunities the Western Cape holds for you.
For nearly a decade, our municipality has shown its unwavering dedication to fostering the growth of exports from our region. Today, as we focus on implementing interventions identified in our Growth and Development Strategy’s key strategic areas, our commitment to furthering export initiatives is stronger than ever.
In 2018, we took a bold step by hosting our region’s first Investment Conference. During this momentous event, we welcomed esteemed business delegations from countries like China and Sweden. The conference served as a platform to explore niche products unique to our region, such as honeybush and buchu, and to discover potential business opportunities for exporting.
Following the conference, we launched the Export Readiness Assessment Programme in 2018. This program aimed to support businesses already producing products with export potential. We appointed an export consultant who conducted one-on-one business assessments, paving the way for 4 of these companies to become successful exporters of their respective products today.
As a District Municipality, we remain steadfast in our commitment to this objective, and we are actively engaged in partnerships that further promote export development. Our collaboration with Wesgro on the Export Development Programme and our joint efforts with the Departments of Agriculture and Local Government on the Garden Route Agro-processing Support Programme exemplifies our dedication.
Your presence here today reflects the shared commitment to the growth of our region’s exports. I wish you all fruitful and productive deliberations throughout this day. Together, let us seize the opportunities that lie ahead and propel our district towards a prosperous future – as our slogan reads – Garden Route District Municipality is “your route to prosperity”.