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8 April 2025 Media Release: Regional Tourism Office will be at the World Travel Market (WTM) Africa 2025 with Local Tourism Offices and Several Businesses

Media Release: Regional Tourism Office will be at the World Travel Market (WTM) Africa 2025 with Local Tourism Offices and Several Businesses

8 April 2025

Garden Route District Municipality’s (GRDM) Regional Tourism Office will once again join more than 6000 travel industry professionals at the World Travel Market (WTM) Africa 2025, held at the Cape Town International Convention Centre (CTICC) from 9 – 11 April 2025.  Local tourist products from the Garden Route and Klein-Karoo will attend the WTM Africa as part of a collective initiative. According to Executive Mayor Andrew Stroebel, “the WTM, annually brings travel professionals from around the world together to connect, network, and explore business opportunities within the African travel market”.

“It is therefore important for the GR&KK to be present at this platform to promote the offerings of the region, alongside Local Tourism Offices”.

Key features of WTM Africa include:

  • Exhibitions to showcase destinations, travel services, and products.
  • Networking that provides opportunities to meet industry peers and potential business partners.
  • Conferences and Seminar sessions on the latest trends, insights, and innovations in the travel industry.
  • Pre-scheduled meetings to facilitate business discussions and deal-making.

Visiting the World Travel Market enables the Regional Tourism Office to establish valuable relationships and collaborate with global industry leaders and travel professionals. They will gain valuable insights into the latest trends and innovations in the travel industry, helping the office to remain competitive and well-informed.

This year, the GRDM Executive Mayor, Alderman Andrew Stroebel, will attend the event alongside officials from the Regional Tourism Office.  According to Stoebel, “By attending this prestigious event provides an excellent opportunity for Local Tourism Offices and tourist products in the region to showcase the region’s attractions, services, and unique experiences to a global audience, increasing visibility and attracting more tourists to the region. The Regional Tourism Office is responsible for promoting the entire region on international platforms like this, ensuring the GR&KK brand is recognized and positioned as a preferred travel destination of choice in the highly competitive tourism industry in the world,” Mayor Stroebel said.

Come join us and our esteemed stakeholders at Stand number: Q03 on the following dates:

  • Wednesday, 9 April 2025: 10:00 – 18:00
  • Thursday, 10 April 2025: 10:00 – 18:00
  • Friday, 11 April 2025: 10:00 – 16:00

Our stakeholders include:

  • Mossel Bay Tourism
  • Plett Tourism
  • Emily Moon
  • Simola Hotel Country Lodge & Spa
  • Crags Country Lodge
  • George Wilderness & Uniondale
  • Wilderness Hotel
  • Redberry Farm
  • Hessequa Tourism
  • Seeplaas
  • Cape Saint Blaize
  • Offshore Adventures
  • Issaquena Heights Boutique Hotel
  • Visit Knysna
  • Lithemba Arts & Crafts
  • Parkside Guesthouse
  • Rooiberg Lodge
  • Cango Caves
  • De Zeekoe Guest Farm
  • RJ Tours

For those who are in Cape Town over the next few days, pop-in at the GR&KK exhibition to connect, explore and support our regional and local tourism offices.

Featured Image Caption:  A photo from a previous year’s World Travel Market (WTM) Africa, showcasing various products at the Garden Route & Klein Karoo stand.

-END-

28 February 2025 Media Release: Garden Route Skills Mecca Launches Tourism & Hospitality Project with Comprehensive Induction Workshops

Media Release: Garden Route Skills Mecca Launches Tourism & Hospitality Project with Comprehensive Induction Workshops

For immediate release
28 February 2025

The Garden Route Skills Mecca (GRSM), which forms part of the Garden Route District Municipality (GRDM), has officially launched its new Tourism and Hospitality Project, a significant initiative funded by the National Skills Fund (NSF), with a series of comprehensive induction workshops held across the Garden Route. The sessions commenced on 24 February 2025 and today the last session is held in Hessequa at the Riversdale Civic Centre.

Areas where workshops were already conducted include Bitou, Knysna, Mossel Bay, George, Calitzdorp, Ladismith and Oudtshoorn.

A packed hall of participants in attendance at the Workshop conducted in Knysna.

These workshops, facilitated by Reginald Salmons, Coordinator for Skills Development at GRDM, marked the commencement of a valuable opportunity for Work Integrated Learners (WIL) and Cooks to acquire essential skills and to contribute to the region’s vibrant hospitality industry.

Portfolio Chairperson for Corporate Services, Ald. Nompumelelo Ndayi said: “The sessions brought together learners and host employers from local businesses, with the GRDM team playing a pivotal role in guiding the participants and providing crucial insights”.

The Induction Workshop conducted in Mossel Bay on 25 February 2025.

Each morning, participants were welcomed by a representative of the respective municipality, fostering a positive and collaborative atmosphere, followed by a detailed overview of the GRSM’s background. Salmons further emphasised the importance of the GRSM in the local community and its contribution to regional skills development.

Following an opportunity for attendees to network and engage with one another, these workshops also explored the core components of the program, including:

  • a thorough review of the learner contract of employment;
  • the Code of Conduct;
  • the roles and responsibilities of host employers; and
  • salary cut-off dates.

“Discussions are designed to ensure that all participants have a clear understanding of their obligations and expectations, promoting transparency and accountability throughout the program,” said Ndayi.

Presentations made by the GRDM and NSF teams during the Induction Workshop in Oudtshoorn.

A dedicated question and answer session was built into the programme that provided learners with a platform to address any queries or concerns, fostering open communication and ensuring clarity. The induction concluded with a heartfelt expression of gratitude to the learners for their participation.

The launch of this NSF-backed Hospitality Project represents a significant investment in the future of the Garden Route’s workforce. By providing learners with essential skills and practical experience, the project aims to enhance their employability and contribute to the continued growth of the region’s thriving hospitality sector.

According to Mayor Andrew Stroebel, the GRSM’s commitment to skills development is “evident in the comprehensive nature of the induction workshops, laying a solid foundation for the success of the project and its participants”.

“This initiative promises to empower individuals and strengthen the local hospitality industry, ensuring a brighter future for the Garden Route,” he concluded.

More Induction Workshops conducted across the district.

ENDS

13 January 2025 Media Release: Garden Route environment key to its economic prosperity, but wild fires remain a threat

Media Release: Garden Route environment key to its economic prosperity, but wild fires remain a threat

For immediate release
13 January 2025

“Thousands of tourists from all over the world flocked to the Garden Route over the 24/25 holiday season to experience one of the most beautiful places on earth, and in doing so, they make a vital contribution to the regional economy,” says Cobus Meiring of the Garden Route Environmental Forum (GREF).

Garden Route regional and local government and conservation bodies consistently go to great lengths to ensure that all necessary measures are taken to ensure a well- managed environment for all to enjoy. These efforts do come at a cost for those responsible for managing the environment, but the return on investment is high and the jobs created through the tourism sector is vital to the quality of life for all those living in the region.

Easily accessible clean and safe beaches, several world class nature reserves, hiking trails through forests and mountains, picnic spots, restaurants and high standard accommodation options – all contribute to the Garden Route value proposition for tourists.

Unfortunately during the festive season, the Garden Route suffered from increasingly frequent wild fires which kept authorities busy in actively fighting and monitoring several wild fires scattered all over the region. This ever- present threat will only increase as summer temperatures are set to rise to record highs in 2025.

The devastating fires presently raging through Los Angeles is a stark reminder to Garden Route residents who experienced the Knysna wildfire disaster back in June 2017. Fact is that, as climate change shows its teeth, the danger of regional wild fire disasters are clear and present and on the increase, and in many respects, there are correlations between the factors which contributed to the ferocity of the LA and Knysna wildfire disasters.

Garden Route regional authorities and professional firefighting entities such as the Southern Cape Fire Protection Association (FPA), are better prepared than ever to prevent and manage wildfires. Despite best efforts and equipment, the Los Angeles disaster showed that when nature unleashes its full fury, nothing will stop it from destroying everything in its path.

The Garden Route Environmental Forum (GREF) is a public platform for environmental managers and a climate change think- tank (www.grefscli.co.za)

Photo: The scenic Garden Route is a major draw card for thousands of tourists and makes an invaluable contribution to the economic prosperity of the region.

06 November 2024 Media Release: Blue flags to fly at twenty Garden Route beaches

Media Release: Blue flags to fly at twenty Garden Route beaches

6 November 2024

Twenty (20) Garden Route beaches have been awarded Blue Flag Status this year by the Wildlife and Environment Society of South Africa (WESSA), in partnership with coastal municipalities and private entities. Three of the Garden Route beaches were awarded pilot Blue Flag status. South Africa has participated in the Blue Flag Programme for 23 years, since 2001.

GRDM Executive Mayor, Andrew Stroebel upon receiving the news, said: “The awards symbolise that beaches have been recognized for their excellent water quality, safety, security, sound environmental management, and accessibility.”

“Blue Flag Beaches have improved tourism facilities and includes enhanced approach to the management of coastal systems,” says Stroebel.

Stroebel also shared his gratitude to the coastal municipalities for their dedicated efforts: “Thank you to Hessequa, Mossel Bay, George and Bitou municipalities for your commitment in applying for Blue Flag Status and maintaining our beautiful beaches to the highest standards. Your hard work is truly commendable. This achievement not only boosts the image of the Garden Route but also reinforces our region as a top destination for both locals and visitors.

Garden Route beaches with successful Blue Flag accreditation include the following:

George (3) – Visit George Tourism website
* Herold’s Bay
* Victoria Bay
* Wilderness Beach

Plettenberg Bay (6) – Visit the Plett Tourism website
* Robberg 5
* The Waves
* Nature’s Valley
* Lookout Beach
* The Dunes
* Singing Kettle Beach

Mossel Bay (5) – Visit the Mossel Bay Tourism website
* De Bakke Beach
* Hartenbos Beach
* Little Brak Breach
* Santos Beach
* Glentana Beach

Hessequa (6) – Visit the Hessequa Tourism website
* Witsand Beach
* Preekstoel Beach
* Lappiesbaai Beach
* Jongesnfontein Beach
* Gouritzmond Beach
* Stilbaai-Wes Beach

The Blue Flag Pilot Sites in George include Leentjiesklip, and in Mossel Bay it includes Tweekuilen and Suiderkruis beaches.

On top of the beaches that received Blue Flag Status, the following marinas and sustainable boats also received Blue Flags!

Two (2) marinas and 2 sustainable boating tourism operators have been awarded Blue Flag status. The marinas are Thesen Islands and Thesen Harbour in Knysna, while the sustainable boats are Robberg Express and Oceanic Express operated by Offshore Adventures in Plettenberg.

The list of sites is available here for viewing.

Enjoy your time exploring these beautiful spots along the Garden Route!

Feature image: Victoria Bay received Blue Flag Status for the second consecutive time. Pictured is also the Victoria Bay Caravan Park sites – the Western Terrace in the left corner and the Railway Terrace at the top. Both of these sites are fully booked for the holiday season.

ENDS

02 October 2024 Media Release: 32 New Signs for Garden Route Peaks to Boost Adventure Tourism

Media Release: 32 New Signs for Garden Route Peaks to Boost Adventure Tourism

3 October 2024

The Garden Route and Klein Karoo (GR&KK) is world-renowned for its breathtaking hiking, trail-running and mountain biking trails, offering adventure seekers routes that traverse peaks reaching up to 1,578 meters (Cradock Peak) above sea level in the George area.

During an informal handover ceremony, Garden Route District Municipality (GRDM) Executive Mayor, Andrew Stroebel met with members from the Mountain Ultra Trail (MUT), the Garden Route Trail Running community-based running group and a Conquer Together community enthusiast.

Mayor Stroebel said: “In support of enhancing these trails for local and international visitors, the GRDM is proud to donate 32 new signs to rebrand key mountain peaks”.

“These new signs will replace the current faded ones, ensuring a refreshed experience for hikers and trail runners.”

Each sign will prominently feature the GR&KK logo, a QR code and a few other brands, which offer a gateway to valuable resources, including links to:

The signage and trail maintenance in George have long been carried out by the dedicated members of the Mountain Ultra Trail (MUT) group, who fund these efforts independently. Recognising their hard work and commitment, GRDM’s contribution aims to alleviate some of the financial pressure on the group, helping to ensure these trails remain safe, clear and accessible for all.

The highest peak, Cradock Peak, will also receive a new sign right at its highest point.

Feature image: The handover ceremony took place at the GRDM Mayor’s Office. Each person held a sign featuring one of the 6 big peaks in the George area – Vensterberg, Losberg, George Peak, Cradock Peak, Tierkop and Groenkop. The stakeholders present included (fltr): Jacques Mouton (FKT & GTR), Herman Pieters (GRDM Communication Manager), Andrew Stroebel (GRDM Executive Mayor), Clare Mouton (FKT & GTR), Zane Schmal (MUT), and Attie Bedeker(Conquer Together).

ENDS

30 August 2024 Re-Advertisement: Work Experience Placement Opportunities – Tourism and/or Hospitality

Re-Advertisement: Tourism and/or Hospitality Work Experience placement opportunities – A Garden Route Skills Mecca Initiative

The Garden Route District Municipality invites unemployed persons currently residing within the Garden Route District Municipal area, to apply for an opportunity to be placed at a Tourism and/or Hospitality Organisation for an eighteen (18) month work experience opportunity, as part of a  Garden Route Skills Mecca Initiative. Preference will be given to persons with disabilities. Applicants must be between the ages of 18 and 35. Opportunities are currently available within the Kannaland Municipal Area.

Programme and Entry Requirements

This is an eighteen (18) month work experience placement programme at a Tourism / Hospitality organisation in the Garden Route.

Applicants will be selected based the following sequentially prioritised criteria:

  • 1st Criteria: Persons with a NATED N6 Tourism / Hospitality Qualification that need 18-months work experience for a National Diploma.
  • 2nd Criteria: Persons with any Local or International Tourism / Hospitality Qualification with no work experience .
  • 3rd Criteria: Persons with any Local or International Tourism / Hospitality Qualification with less than six months work experience.
  • 4th Criteria: Persons with at least a NQF 1 Qualification with a desire to work in the Tourism / Hospitality Sector.
  • Persons with a disability supported by a medical certificate are encouraged to apply and will be exempt from any of the above criteria.

In addition, the GRDM, subject to receiving enough applications and available workplaces,  will also attempt to allocate applicants evenly across all municipal wards in the District.

Scope of Work and Duties

  • This will be determined by the Tourism / Hospitality organisation, but could include administration, reception, room services bar services, restaurant services, food services customer services or any other typical work within tourism and hospitality.
  • All shortlisted candidates will be required to complete a pre-assessment to assist with correct career development.

Stipends will be paid for eighteen months by the Garden Route District Municipality. Stipends must be used for meals, accommodation and travel costs. The Programme also does not include uniforms, PPE or any equipment unless supplied voluntarily by the host employer. Applicants must apply using the GRDM online system called Unemployed Solutions (red button) found at https://skillsmecca.gardenroute.gov.za/.

THE GARDEN ROUTE DISTRICT MUNICIPALITY WILL ONLY CONSIDER APPLICATIONS COMPLETED IN FULL AND IF THE FOLLOWING DOCUMENTS HAVE BEEN UPLOADED:

  • A copy of South African ID Document certified within the last six months
  • A copy of highest educational qualifications certified within the last six months
  • An affidavit certified within last six months that confirms previous work experience, including any Learnerships.
  • A criminal record clearance report from the SA Police Services.

For any enquiries, do not hesitate to contact Reginald Salmons at 044-803 1363, or Nolwando Sambokwa at 044 803 1344 during office hours only. Only short-listed candidates will be contacted. Should candidates not be contacted within two months after the closing date, they must consider their application as unsuccessful.

Click here to download the Official Advert

Closing date: 13 September 2024          
Notice number: 106/2024

30 August 2024 – 25 x Training Opportunities – Occupational Certificate: Cook

Training Opportunities – Occupational Certificate: Cook x 25 Opportunities

Garden Route District Municipality (GRDM) invites unemployed persons between the ages of 18 to 35, male or female residing within the Kannaland Local Municipal area of the Garden Route District, to apply for the opportunity to be trained on the Occupational Qualifications programme as a Cook. This forms part of a Garden Route Skills Mecca Initiative (skillsmecca.gardenroute.gov.za).

Programme and Entry Requirements

This is a twelve (12) month training programme in the Garden Route only.

Applicants need to have as a minimum, an NQF Level 1 Qualification (Grade 9) with Mathematics.

  • Pure Academic Mathematics or Technical Mathematics or Mathematics Literacy will all qualify.

Applicants will undergo a formal psychometric assessment for selection and those selected will undergo a medical assessment.

In addition, the GRDM, subject to receiving enough applications and available workplaces, will also attempt to allocate applicants evenly across all municipal wards in the district.

Scope of Qualification

A qualified learner will be able to:

  • Prepare for food production, associated areas, commodities, staff and cooking environment.
  • Communicate with and assist other kitchen personnel.
  • Prepare, cook and assemble specific food items using the correct method and techniques to meet customer and organisational requirements.
  • Assist kitchen and service staff to prepare and serve food.
  • Hygienically prepare and assemble food, and clean food preparation areas.

Applicants must apply using the online UNEMPLOYMENT SOLUTIONS (RED BUTTON) on the Skills Mecca website at https://skillsmecca.gardenroute.gov.za/.

THE GARDEN ROUTE DISTRICT MUNICIPALITY WILL ONLY CONSIDER APPLICATIONS COMPLETED IN FULL AND IF THE FOLLOWING DOCUMENTS HAVE BEEN UPLOADED:

  • A copy of South African ID Document certified within the last three months.
  • A copy of the highest educational qualifications certified within the last three months.
  • An affidavit certified within the last three months that confirms previous work experience.

For any enquiries, do not hesitate to contact Reginald Salmons at 044-803 1363 during office hours only.

Only short-listed candidates will be contacted. Should candidates not be contacted within two months after the closing date, they must consider their application as unsuccessful.

Click here to download the Official Advert

Closing date: 13 September 2024   
Notice number: 103/2024

13 June 2024 Media Release: Garden Route & Klein Karoo Tourism exhibited at Africa’s Travel Indaba 2024

Garden Route & Klein Karoo Tourism exhibited at Africa’s Travel Indaba 2024

13 June 2024

The Garden Route & Klein Karoo Tourism recently exhibited at the iconic African leisure trade show known as the Africa Travel Indaba 2024, which took place from 13 to 16 May 2024 at the Durban International Convention Centre (ICC) in the Kwa-Zulu Natal Province.

“This year, we have secured a prominent space on the Cape Town and Western Cape Platform, hosted by our provincial partners, Wesgro. By joining hands with all the regional tourism offices in the Western Cape and two of our Local Tourism Offices – Plett and Visit Knysna Tourism, we sent a strong unified message to tourism and travel markets domestically and internationally,” said Richard Dyantyi, Manager of Garden Route District Municipality’s (GRDM) District Economic Development and Tourism.

As a result of exhibiting on the Western Cape platform, the Garden Route & Klein Karoo region was able to engage directly with tour operators, travel agents, and travel media, bringing in more tourists to the region.  The GRDM responsible for tourism marketing and development, coordinates efforts from its regional tourism office under the brand name Garden Route and Klein Karoo. This office collaborates closely with local tourism bureaus as well as provincial, national, and international tourism organisations to promote the region.

Africa’s Travel Indaba is renowned as one of the largest tourism marketing events on the African calendar and ranks among the top three ‘must-visit’ events of its kind globally. Showcasing the best of Africa’s tourism products, the event draws international buyers and media from around the world. It is owned by South African Tourism and organised by Synergy Business Events (Pty) Ltd.

This major event brings together a diverse range of Southern African tourism products and services for the international travel trade. Exhibitors include provincial authorities, accommodation providers, tour operators, game lodges, transport companies, online travel agencies, luxury product vendors, media publications, and industry associations. Outdoor exhibitors feature transport services, camping, and safari companies.

During this four-day event, the Garden Route & Klein Karoo Tourism team utilised online diaries and set meetings to engage meaningfully with tour operators, travel agents, travel media, and destination marketing companies. Interests spanned a variety of areas, including cuisine, scenic drives, media publications and advertorials, standard and luxury packages, caravan and camping, glamping, museums, the 50+ historical market, familiarisation trips, and general inquiries. Besides scheduled meetings, the tourism office welcomed numerous walk-ins, highlighting the growing interest in reconnecting with tourism destinations. Visitors sought to understand the current tourism landscape, inquire about operational activities and attractions, explore new experiences, and introduce the region to markets such as the United States of America, Australia, Israel, Brazil, Thailand, Vietnam, Canada, and Mauritius.

According to Dyantyi, this marketing initiative aligns directly with the Garden Route Growth and Development Strategy. It provides a platform for all participants to attend tourism marketing promotional stands under national, provincial regional and local tourism brands, thereby fostering growth and development for all.

Feature Image Caption:  Officials from the Garden Route District Municipality, who were part of the Garden Route & Klein Karoo Tourism team that attended the Africa Travel Indaba 2024. FLTR: Richard Dyantyi, Manager of GRDM District Economic Development and Tourism, and Denver Johnson, GRDM Tourism Officer.

Here are a few of the activities and interactions the Garden Route & Klein Karoo Tourism team engaged in at the stand.

-END-

7 May 2024 Media Release: A Garden Route familiarization trip for UK & Ireland travel trade professionals is hosted by South African Tourism and Wesgro

A Garden Route familiarization trip for UK & Ireland travel trade professionals is hosted by South African Tourism and Wesgro

7 May 2024

South African Tourism, in collaboration with Wesgro, is pleased to announce the hosting of a group of seven travel trade professionals from the United Kingdom (UK) and Ireland on a familiarization trip to the Garden Route from 9-13 May 2024. This initiative is part of a broader effort to promote South Africa as a premier tourist destination ahead of the Africa’s Travel Indaba trade show which will take place in in Durban from 13 – 16 May 2024.

The planned familiarization trip will immerse the participants in the unparalleled beauty and diverse offerings of the Garden Route and Klein Karoo region. Throughout their itinerary, the group will explore the towns of George, Wilderness, Knysna, Plettenberg Bay, and the Tsitsikamma area.

During their stay, the travel trade professionals will experience a rich tapestry of experiences, including our scenic landscapes, vibrant culture and heritage, abundant wildlife, thrilling adventures, and delectable food and wines. To give visitors a tantalizing taste of our destination’s diversity and allure. The Garden Route and Klein Karoo Tourism Unit has curated goodie bags featuring items from across the region.

Familiarization trips, also known as FAM trips, are an integral to the tourism industry, serving as vital tools for developing business and marketing destinations. These trips provide first-hand experiences of tourism products and services to industry opinion makers and business providers, enabling them to make informed decisions and effectively promote the destination to prospective visitors.

“We are thrilled to welcome our esteemed guests from the UK and Ireland to experience the wonders of the Garden Route and Klein Karoo,” said Denver Johnson, Tourism Officer at the Garden Route District Municipality. Through this familiarization trip, we aim to showcase the incredible offerings of our destination and encourage meaningful partnerships with key stakeholders in the travel trade industry.”

For more updates and insights from the familiarization trip, follow our Facebook page at https://www.facebook.com/grandkk.

END

07 May 2024 Media Release: Calling all tourism organisations – R4 million ‘Tourism Growth Fund’ now open for applications


Media Release: Calling all tourism organisations – R4 million ‘Tourism Growth Fund’ now open for applications

For immediate release
07 May 2024

The Western Cape Government’s (WCG) Department of Economic Development and Tourism (DEDAT) has officially opened the 2024/25 ‘Tourism Growth Fund’  and is inviting organisations to apply for project funding for tourism development, tourism infrastructure, and tourism product development.

Speaking about the launch of the latest iteration of the fund, Minister of Finance and Economic Opportunities, Mireille Wenger, said “tourism in the Western Cape is on the up. We have moved from post-COVID recovery and into impressive growth, showing that the province is a tourism destination of choice and very much in demand.”

“This is why I am very excited to launch the latest R4 million Tourism Growth Fund so we can work with more organisations across the sector to further improve our world-class attractions and offerings. This fund will allow us to add to and boost the already impressive array of offerings we have across the province, attracting even more visitors, and creating many more jobs in the Western Cape,” continued Minister Wenger.

The Fund challenges those involved in the tourism ecosystem – both public and private – to co-invest in high-impact attractions and experiences in order to offer a more compelling reason to visit the Western Cape and its districts.

The Fund will provide co-funding to:

  1. collaborative initiatives that enhance high-volume tourism attractions through tourism infrastructure development/upgrading and/ or place-making/ beautification interventions; and/ or
  2. collaborative initiatives of tourism organisations working with tourism enterprises to enable businesses to enhance and expand their tourism offerings in areas with high growth potential.

There are two categories for which funding can be applied for:

Category 1: Tourism Infrastructure Support initiatives with a focus on upgrading high-volume attractions 

The Fund will support regional and local tourism organisations, industry associations, district and local authorities, and tourism enterprises with initiatives to enhance high-volume tourism attractions through tourism infrastructure development or upgrades and/ or place making/ beautification activities.

Tourism infrastructure upgrade means the enhancement or development of any existing or new infrastructure required to ensure that tourists can visit attractions and experiences in a safe, clean, comfortable, and accessible manner. Examples of tourism infrastructure include trails, walkways, signage, street furniture, public lighting, public toilets, shelters, hides, and more.

Category 2: Tourism Product Development Support initiatives with a focus on assisting tourism enterprises (specifically small, medium and micro enterprises) with tourism product development

The Fund will provide financial support to enhance and/or expand collaborative programmes and projects aimed at assisting SMMEs with tourism product development. Regional and local tourism organisations, industry associations, and district and local authorities can apply for support through the programme; in exceptional circumstances, individual enterprises will be considered.

Tourism product development support includes, but is not limited to:

  • product and/ or experience development;
  • capacity development; and/or
  • provision of bespoke support (machinery, equipment, licenses, accreditation, memberships, health and safety compliance, standards etc).

This year, the Tourism Growth Fund will prioritise private sector-led initiatives aimed at stimulating high-growth, high-yield forms of tourism including in Halal, adventure, food, wine, culture and heritage, and township-based tourism offerings.

Minister Wenger emphasised that “As part of our ambitious economic action plan, ‘Growth For Jobs’, we are determined to double the number of visitors to the province by 2035 to aid in our overarching goal of enabling a R1 trillion, jobs-rich, inclusive, diverse, and resilient provincial economy that is growing at between 4% and 6% in real terms.”

“I would like to encourage those organisations who may benefit from the fund to apply without delay, and I look forward to working with the sector to attract more and more tourists to this wonderful province – because more tourists mean more jobs in the Western Cape,” concluded Minister Wenger.

For more information on the fund and on how to apply, interested applicants can visit this website: https://www.westerncape.gov.za/site-page/economic-sector-support-tourism-growth-fund

Enquiries can be directed to Mrs Lindy Cambouris at:
G4Jtourismfund@westerncape.gov.za  or at 021-483-6527.

ENDS       

By Mireille Wenger, Provincial Minister of Finance and Economic Opportunities

Media Queries:
Georgina Maree
Spokesperson for the Provincial Minister of Finance and Economic Opportunities
(Responsible for the Provincial Treasury and the Department of Economic Development and Tourism)
Cell: 076 423 7541
Email: georgina.maree@westerncape.gov.za

Issued by Corporate Communication, Department of the Premier