20 September 2024 Media Release: Garden Route District Municipality and stakeholders held Export Seminar in George
Media Release: Garden Route District Municipality and stakeholders held Export Seminar in George
For immediate release
20 September 2024
Yesterday, 19 September 2024, various stakeholders including the Department of Economic Development and Tourism, Wesgro and the Garden Route District Municipality (GRDM), Department of Trade, Industry and Competition (DTIC), Industrial Development Corporation (IDC), Small Enterprise Finance Agency (SEFA) and other support organisations convened at the George Banquet Hall to participate in an export seminar.
The seminar that was hosted by the Department of Economic Development and Tourism, in collaboration with Wesgro and the GRDM, created a platform for potential exporters in the region to be informed about the new export markets and export opportunities. The seminar allowed for businesses to engage in information sharing, awareness creation and networking with strategic partners. Mechanisms to enhance export competitiveness were also shared at the event.
In his welcoming address to attendees, the Deputy Mayor of George, Ald Raybin Figland, said that the engagement is a platform for like-minded individuals with one goal in the centre of it all; how to promote and drive economic growth, so that the economies, district and the Western Cape, can flourish.
Extending a message of support to all organisations, businesses owners and entrepreneurs who formed part of the event, Ald. Rosina Ruiters, Portfolio Chairperson for Integrated Economic Development and Tourism at the GRDM said: “The Garden Route District Municipality has a dedicated Business Support and Development Programme through which we support various businesses including those with export potential”. In addition, Ruiters highlighted that exporting products presents an invaluable opportunity for economic diversification and growth, creating jobs and generating wealth for our communities as is stated in the GRDM’s Growth and Development Strategic Vision”. Ruiters also emphasised that the success of the region’s export initiatives relies on strong partnerships. “Collaboration between government, private businesses, and trade experts is essential to building the networks that will open doors to new markets, ” she said. Ruiters encouraged all businesses present to utilise these resources and networks as they embark on or expand their export journeys, and that the event will leave them inspired and ready to take the next steps toward expanding their business globally. While encouraging all present to seize the opportunities ahead and transform potential into prosperity, she said: “The world is looking for what the Garden Route has to offer, and together, we can ensure that our district shines on the global stage”.
Ilse van Schalkwyk, Chief Director for Economic Sector Support at DEDAT provided an overview of the purpose of the District Export Outreaches and shared some background of the provincial Growth for Jobs and export strategies. She also presented the export trends for the Western Cape and sensitized exporters on support levers available to the private sector.
Richard Dyantyi, Manager responsible for Integrated Economic Development and Tourism at the GRDM, delivered a presentation on the Garden Route Export Development initiatives. He further proudly mentioned a few commodities that are being exported from the region, that includes: canola, pomegranate, wines, ostriches to name a few. In terms of the potential commodities that are ready to be exported, honeybush was highlighted as one of the products as an example. With regards to a conducive environment to compliment these export activities, Dyantyi said that plans to develop the port in Mossel Bay are fast progressing for the purpose of diverting goods that need to be exported and he that “Mossel Bay port is a strategic link between Cape Town and Richards Bay and/or Durban. Dyantyi further emphasised that all stakeholders need to focus on a plan that is fit for purpose, specifically for the Garden Route, that will also consider the inputs from businesses of the district in terms of exporting.
Safari Braai Products representative, Peter Reinstorff, presented the export operations of the local braai company that is exporting for almost 11 years. The company is currently exporting a diverse range of products across the world. To potential exporters present, he advised that businesses need to focus on the quality of the product, and that business owners should study the market to determine the demand for the product and most importantly they should thoroughly study the relevant legislation in relation to exporting e.g. packaging requirements etc.
The event also allowed for the George Business Chamber representative, Theo Adams, to present the operations and projects successfully rolled out by the Chamber. While sharing detailed information of the Chamber, he also shared information on funding opportunities and the type of compliance documents that need to be submitted.
Martin Cameron from the Trade Research Advisory shared an overview on an export study and opportunities. Cameron further shared valuable advice on international trade and various factors on how geographic dimensions need to be considered for international trade. A few examples included socio-economic factors, e.g. religion, culture, taste, as well as transport focusing on circulatio]n and movement, commercial transactions as well as economic activities (supply and demand).
The event concluded with Nomandla Nene from Wesgro demonstrating to all business representatives how to access and navigate the Cape Trade Portal, which can be accessed at: https://capetradeportal.com/.
Cllr Cobus Meiring, Councillor at GRDM, extended a word of appreciation to the DEDAT and all stakeholders involved for hosting the event in the district, also focusing on seeing a database of exporters to be created, to utilise it as a working tool for potential exporters in the Garden Route.
ENDS