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13 June 2024 Media Release: Garden Route & Klein Karoo Tourism exhibited at Africa’s Travel Indaba 2024

Garden Route & Klein Karoo Tourism exhibited at Africa’s Travel Indaba 2024

13 June 2024

The Garden Route & Klein Karoo Tourism recently exhibited at the iconic African leisure trade show known as the Africa Travel Indaba 2024, which took place from 13 to 16 May 2024 at the Durban International Convention Centre (ICC) in the Kwa-Zulu Natal Province.

“This year, we have secured a prominent space on the Cape Town and Western Cape Platform, hosted by our provincial partners, Wesgro. By joining hands with all the regional tourism offices in the Western Cape and two of our Local Tourism Offices – Plett and Visit Knysna Tourism, we sent a strong unified message to tourism and travel markets domestically and internationally,” said Richard Dyantyi, Manager of Garden Route District Municipality’s (GRDM) District Economic Development and Tourism.

As a result of exhibiting on the Western Cape platform, the Garden Route & Klein Karoo region was able to engage directly with tour operators, travel agents, and travel media, bringing in more tourists to the region.  The GRDM responsible for tourism marketing and development, coordinates efforts from its regional tourism office under the brand name Garden Route and Klein Karoo. This office collaborates closely with local tourism bureaus as well as provincial, national, and international tourism organisations to promote the region.

Africa’s Travel Indaba is renowned as one of the largest tourism marketing events on the African calendar and ranks among the top three ‘must-visit’ events of its kind globally. Showcasing the best of Africa’s tourism products, the event draws international buyers and media from around the world. It is owned by South African Tourism and organised by Synergy Business Events (Pty) Ltd.

This major event brings together a diverse range of Southern African tourism products and services for the international travel trade. Exhibitors include provincial authorities, accommodation providers, tour operators, game lodges, transport companies, online travel agencies, luxury product vendors, media publications, and industry associations. Outdoor exhibitors feature transport services, camping, and safari companies.

During this four-day event, the Garden Route & Klein Karoo Tourism team utilised online diaries and set meetings to engage meaningfully with tour operators, travel agents, travel media, and destination marketing companies. Interests spanned a variety of areas, including cuisine, scenic drives, media publications and advertorials, standard and luxury packages, caravan and camping, glamping, museums, the 50+ historical market, familiarisation trips, and general inquiries. Besides scheduled meetings, the tourism office welcomed numerous walk-ins, highlighting the growing interest in reconnecting with tourism destinations. Visitors sought to understand the current tourism landscape, inquire about operational activities and attractions, explore new experiences, and introduce the region to markets such as the United States of America, Australia, Israel, Brazil, Thailand, Vietnam, Canada, and Mauritius.

According to Dyantyi, this marketing initiative aligns directly with the Garden Route Growth and Development Strategy. It provides a platform for all participants to attend tourism marketing promotional stands under national, provincial regional and local tourism brands, thereby fostering growth and development for all.

Feature Image Caption:  Officials from the Garden Route District Municipality, who were part of the Garden Route & Klein Karoo Tourism team that attended the Africa Travel Indaba 2024. FLTR: Richard Dyantyi, Manager of GRDM District Economic Development and Tourism, and Denver Johnson, GRDM Tourism Officer.

Here are a few of the activities and interactions the Garden Route & Klein Karoo Tourism team engaged in at the stand.