Media Alert: Sedfa, in partnership with GRDM and partners, to host Pop-Up Market in George

29 – 31 August 2025 at the Garden Route Mall, George.

The South African Enterprise Development Finance Agency (Sedfa), in partnership with Garden Route District Municipality and other key ecosystem partners, is proud to host the Sedfa and Garden Route Pop-Up Market from 29 to 31 August 2025 at the Garden Route Mall, George.

The official opening and walkabout will take place on Friday, 29 August at 13h30, led by Executive Mayor Andrew Stroebel, alongside Sedfa representatives and ecosystem partners.

The Pop-Up Market will shine a spotlight on local Micro-, Small and Medium-sized Enterprises (MSMEs), offering them a platform to showcase their products, network with potential buyers, and grow their market access.

“This market is a direct response to the need for greater visibility and access for local entrepreneurs. At Sedfa, we believe in supporting MSMEs through practical platforms that not only promote their products but also build pathways toward long-term economic inclusion.” – Kiewet Mhlongo, Acting Provincial Manager: Western Cape, Sedfa.

“Garden Route District Municipality is proud to support initiatives that give local Micro-, Small and Medium-sized Enterprises (MSME) the much-needed exposure they deserve. This Pop-Up Market is more than just an opportunity to showcase locally made products; it is also a platform that strengthens our economy from the ground up. As the Municipality, we remain committed to creating meaningful partnerships that open doors for MSMEs to drive job creation and stimulate sustainable development throughout the region and beyond.” – Executive Mayor Andrew Stroebel

The Members of the Media are invited to attend the opening and engage with MSME participants and stakeholders.

ENDS